Crestron hits a home run with new media distribution system

So much of the av world is run by lowest common denominator. TV supports HDTV but DVD is only SDTV, display SDTV. Installer doesn't have proper cables to hook-up an HDTV to a HDTV cable box - hook it up with composite cables (I've seen this done by Comcast SO often...)
Crestron showed me a solution a few months ago that blew me away - and they announced it on their website today so I can talk about it....
Problem: Distributes lots of different sorts of media around a large home. Assume that some of it is protected with HDCP, presume that content owners will continue to assert rights via DRM, assume lots of high-definition content.
Approach: Convert everything to the highest common denominator - HDCP encrypted HDMI.
Great, now we've taken the impossible signal to run and moved everything to it.....they are doing 1.3 HDMI, 1080P/60 or 1080P/24 over 2 cat5 and one Cresnet.....up to 500' runs.
Over this HDMI signal runs not only HD Audio + Video but control signals (2-way), lip-sync info, stereo audio, USB signals (remote keyboards, gaming remotes, etc.), composite video, VGA, component video and even 100BASE-T ethernet. The switcher is going to come in 8X8 or 16X16. They've discussed room boxes for the back of sets and remote input boxes. I know the cascading cables from Video switcher to Video switcher look cool but with this box, want to loop video + audio from one box to another (for distribution of 16 sources to 32 rooms, for instance) - just an HDMI cable.
I guess the 300 engineers in NJ are doing something else besides slapping black boxes around other peoples engineering. I don't think a lot of people will be following Crestron with this. Unlike most companies they have quite a few more markets to sell this than just residential (just think who else might be interested in moving a lot of video around, encrypting each frame with unique keys....just because HDCP has been broken for DVD's doesn't mean that internally generated content can't be encrypted reliably...)
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